As the festive season approaches, businesses within our industry have a golden opportunity to boost their profits and expand their client base. This guide will help you make the most of the holiday rush and set your business up for success.
Preparing Your Business Operations
1. Stock up early:
Ensure you have ample supplies of popular products and treatments. Consider festive-themed items like glitter nail polishes or holiday-scented skincare products.
2. Extend your hours:
Many clients will be looking for last-minute appointments. Consider opening earlier or closing later to accommodate them where possible.
3. Train your staff:
Refresh your team's skills in popular holiday treatments and customer service. A well-prepared staff is crucial for handling the festive rush. Do regular check-ins with your staff to enquire about their emotional and physical health.
4. Spruce up your space:
Give your salon or spa a festive makeover. Simple decorations can create a welcoming, holiday atmosphere.
Capitalising on Festive Opportunities
1. Create holiday packages:
Bundle popular services together at a slight discount. For example, offer a "New Year's Eve Glam Package" including hair styling, makeup, and a manicure.
2. Gift vouchers:
Promote gift vouchers heavily. They are perfect for last-minute shoppers and can bring in new clients after the festive season.
3. Partner with local businesses:
Team up with nearby shops or restaurants for cross-promotions. For instance, offer a discount to customers who show a receipt from a partner business.
4. Social media campaigns:
Use platforms like Instagram, Facebook, and TikTok to showcase festive looks and promote your special offers. Encourage clients to share their holiday makeovers and consider rewarding them.
5. Loyalty rewards:
Offer double points or special bonuses for loyal customers who book during the festive season.
6. Pop-up services:
Consider setting up a pop-up nail bar or brow station at local markets or shopping centres to attract new clients if and where possible.
Festive-Specific Ideas
1. Party-ready treatments:
Introduce express services for clients heading to holiday events, like quick updos or party makeup applications.
2. New Year, New You:
Launch a campaign promoting treatments that help clients feel refreshed and renewed for the new year, such as deep conditioning hair treatments or rejuvenating facials.
3. Festive retail displays:
Create eye-catching displays of gift sets and holiday-themed products near your reception area and workstations.
4. Advent calendar promotions:
Offer a different daily special throughout December, building excitement and encouraging repeat visits.
5. Staff Secret Santa:
Organise a gift exchange among your team and share it on social media to showcase your salon's festive spirit. Even consider gifting loyal clients with a festive treat or card.
Post-Festive Season Strategy
1. January promotions:
Plan ahead for the post-holiday lull by offering enticing New Year specials to keep business flowing. Promote these during the festive period and offer incentives for pre-booked treatments.
2. Follow-up marketing:
Use your database to send personalised offers to clients who visited during the festive season, encouraging them to return.
3. Analyse your success:
Review your festive season performance to identify what worked well and what could be improved for next year.
With all these strategies, your business can make the most of the festive season rush while setting the stage for continued success in the new year. Remember, the key is to plan ahead, offer value to your clients, and maintain the high-quality service that keeps them coming back long after the decorations have come down.
